Ezra Klein claims that
making Wal-Mart do better will not change [T]arget, or whoever dominate[s] the next major industry.
Of course it will.
Right now, Wal-Mart is militating against living wage employment with human rights nationally by forcing higher-wage employers out of business and inspiring competitors to ape its strategies for temporarily squeezing as much labor power as possible out of each of their employees before dumping and replacing them. Puffed up with public subsidies, Wal-Mart is the pep squad as well as the front-runner and the finish line in the race to the bottom. Transforming Wal-Mart into a progressive ally, as Ezra rightly seeks to do, would cease the damage Wal-Mart is currently doing far beyond the ever-multiplying communities which it’s entered.
And transforming Wal-Mart will send a clear signal to its competitors. Wal-Mart does business the way it does – locking employees indoors, forcing them to work off the clock, vetting them for class consciousness – because it can get away with it. When Wal-Mart changes, it will be because a broad-based coalition has used effective mobilization and pressure to show that they can’t.
The longest strike in the history of the Hotel Employees and Restaurant Employees International (HERE, now merged to become UNITE HERE) was the strike at the Las Vegas Frontier Hotel and Casino, fought against a viciously anti-union family which preferred to run their hotel into the ground rather than settling with the union. These people reprogrammed their sprinkler system in an effort to target picketers. Once they caved in 1998 (the family essentially went bankrupt and had to sell the hotel to someone else willing to settle), after a six-and-a-half year strike during which none of the 550 strikers crossed the picket line, workers at each of the neighboring hotels were able to win recognition without having to go on strike for a day.
The same principle, writ large, is at work in the campaign to transform Wal-Mart. Wal-Mart is the biggest and the baddest, and a movement which fought them and won would entirely reshape the playing field in the struggle over whether we a s a country will race to the bottom or pave the high road. Change them, and you change the country.