Wal-Mart Watch: A disappointing op-ed today from Robert Reich, who should know better. Somewhere in there, he’s trying to make the accurate point that government regulation has a role to play in overcoming the collective action problem under which consumers who prefer high-roading companies nonetheless patronize low-roading ones for the cheaper prices (this is a point he makes better in his book I’ll Be Short). Indeed, there is a structural problem which could be ameliorated by changing the perverse incentives behind the corporate race to the bottom. Thing is, it’s not only national legal change which could better reward companies which invest in their workers. It’s also coordinated organizing and media campaigns by labor and community folks organizing workers and consumers to reward better companies and punish worse ones. Taking the fight to Wal-Mart in particular is the defining challenge facing labor in the next decade. Because Wal-Mart is indeed bigger and badder than anyone else. So to write a piece called “Don’t Blame Wal-Mart” suggesting that all employers squeeze their workers equally is simply false and counterproductive. Reich gets a pedestal from which to play broker state technocrat, rising above parochial concerns, calling no one out in particular, pleading with both sides to be more fair-minded. Meanwhile, millions of Wal-Mart workers continue to face prejudicial treatment based on gender or immigration status, poverty wages, anti-union intimidation, and Triangle Shirtwaist Factory-style work rules. Sure, blame Bush, blame Nike, blame ourselves. But let’s blame ourselves in part for not blaming Wal-Mart nearly enough or as often as it deserves.