A Shalek supporter explains the strategy to the YDN:

“We made a couple of announcements to the entire football team when we had team meetings and said, ‘Listen, one of our buddies is going to be running for a local office, and for those of you who live in the ward … we’re going to have voter registration sign up sheets over by the cleats…After we pushed them a couple of times and got them registered and let them know this was a close friend of ours, they obliged, the younger guys especially.”