No one was surprised this winter when the AFL-CIO and its major unions endorsed President Obama’s reelection. Despite decades of enrollment decline, the AFL-CIO remains the largest membership organization in progressive politics, and it is a much relied-upon ally in Democratic election campaigns. But faced with a post-Citizens United landscape and armed with hard-fought lessons, AFL-CIO President Richard Trumka is pledging a “big change” in how the federation does politics.
“Before, we used to build everybody else’s structure,” says Trumka, “and now, we’re going to build our own structure.” He says to expect three changes: more focus on door-to-door organizing rather than TV ads; more funds toward building a permanent, independent political infrastructure and less towards candidates’ coffers; and more outreach beyond union households.