A thoughtful piece by Noam Schieber on Joe Trippi’s organizing model:

when you’re raising money from people in small increments, and when those same people think they’re being listened to, then those people start to feel like they own the campaign. And, once they start to feel they own the campaign, it’s almost impossible to pry them away. In the language of political organizing, you never have to worry about your ones backsliding into twos.

Trippi gets a perfect test of this proposition in late June, right in the middle of the $7.6 million push. Dean goes on NBC’s “Meet the Press” and, according to just about every pundit in Washington, falls flat on his face. But the average Dean supporter doesn’t quite see it that way. He sees the same candor and forthrightness that won him over in the first place. And, truth be told, he thinks Tim Russert is a bit of an asshole– constantly trying to trap Dean in contradictions and hypocrisies. Furthermore, he’s annoyed at how dismissive the media is when it comes to a campaign that, after all, he partly owns. Pretty soon, he’s writing e-mails and ponying up more cash, trying to send a message to the people who would tread on his investment.


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